Licensing Expertise for Microsoft Dynamics

Microsoft Dynamics AX Licensing has changed significantly, and multiple times, since the initial product launched in 2004. With these changes have come a number of considerations Dynamics end-user organizations should carefully consider when evaluating their current Dynamics licensing usage and Microsoft licensing compliance needs. Avantiico’s Dynamics Licensing Services provide on-demand expertise, full license management – including ISVs, as well as the ability to easily purchase Cloud Services and Enterprise tools.

Avantiico’s Licensing Services cover a broad spectrum of Microsoft products, from Dynamics 365 to Azure, to ensure maximum return on investment and a scalable roadmap. Products include:


Dynamics AX 4.0 or earlier

Dynamics AX 2009

Dynamics AX 2012

Dynamics CRM

Cloud Services

Microsoft Dynamics

Enterprise Mobility + Security

Microsoft Azure

Power BI

Power Apps + Flow

The Microsoft licensing experts at Avantiico deliver tailored insight based on your unique business situation

Choose a path below to get started.


How well do you know how your system is being used and by whom?


Existing Dynamics Customer looking for an Upgrade Path to Dynamics 365 Cloud or On Premises


New to Microsoft Dynamics and looking to get started.

Compliance and audit

Am I operating within my original Dynamics license contract?


Dynamics AX 2012 end-users are subject to audit by Microsoft at renewal to ensure they are using the software within the scope of their purchase. If your company fails an audit you are liable for not only purchasing the net-new licenses needed, but also to cover all costs incurred by Microsoft in the audit process. The Avantiico Dynamics Licensing Compliance Self-Assessment will walk you through the steps necessary for determining your risk of a license infraction and reveal:

  • The number and type of licenses you are using
    o Enterprise User CAL
    o Functional User CAL
    o Self Serve User CAL
    o Device CAL
  • How to compare current use verse purchased use
  • Guidance on remediation activities
  • Available resources to help you stay on track going forward


How well do I know how my Dynamics AX system is being used … and by whom?
Understanding your license composition provides deep insight into how your Dynamics software is being utilized. This information is fundamental for providing transparent reporting on best practices adherence, lock-step protocol, and overall best in class configuration management. A quick license review can shed light on:

  • User access level
  • User rights and allowable actions
  • User entry points
  • Number of System Administrator Roles

Find out more

Upgrade Paths

How do my licenses convert from concurrent to named?

As a current Microsoft Dynamics AX or Dynamics CRM customer your investment in licenses is recognized perpetually via entitlements to the latest and greatest Microsoft technology*. Through Dynamics license conversion and substantial discounts your end-user organization is eligible to save substantial costs on upgrading. Our Dynamics Licensing Advisors can provide training and insight on:

  • The optimal way to use Microsoft Dynamics license conversion methods during your upgrade or re-implementation
  • Provide details on the latest Dynamics 365 license pricing, promotions, and plans
  • Explain how Dynamics AX and Dynamics CRM Security Roles translate to Dynamics 365 license types
  • How to upgrade from Dynamics AX 2009 to Dynamics 365 for Operations
  • How to migrate Dynamics CRM Online or On Premises licenses to the cloud
  • And more

Interested in increasing your understanding of the Microsoft licensing? 

Get Started with Microsoft Dynamics 365

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is the next generation of intelligent business applications that enable organizations to grow, evolve, and transform. These applications unify CRM and ERP capabilities by delivering new purpose-built applications that work seamlessly together to help manage specific business functions.

Purpose Built

Start with what you need and grow at your own pace


Familiar tools in the context of your business processes


Built-in-intelligence to proactively guide to optimal outcomes


Grow, evolve, and transform with modern, extensible platform
Click to Learn More

Dynamics 365 FAQ

How is it licensed?

Dynamics 365 simplifies the licensing of business applications. The primary licensing method is by named user subscription. The Dynamics 365 user subscriptions classify users into two types. One user type is a “full user” and the other is a “light user.”

Full users are the users whose work requires use of the feature-rich business app’s functionality. Examples of full users are sales people, customer service representatives, finance employees, controllers, and supply chain managers. Such users have also been referred to in the past as “pro users” or “power users.” In the Microsoft Dynamics 365 license model, full users are licensed with either a Microsoft Dynamics 365 Plan or Dynamics 365 application subscription.


Often, a large number of users in an organization are considered light users. Light users may consume data or reports from line-of-business systems and complete light tasks like time/expense entry and human resources record updates. In the Dynamics 365 model, light users are licensed with the Dynamics 365 for Team Members subscription.

What are Dynamics 365 Plan subscriptions?

Plan subscriptions are new with Dynamics 365. With one single-user subscription, a Plan subscription is the most cost-effective option to provide ultimate flexibility, giving the user access to any Dynamics 365 functionality they need to get their job done. Such a user might be, for example, a controller who manages customer credit limits based on sales pipeline information. Plan subscriptions grant users the rights to use functionality across any of the respective Plan apps as well as the rights to use Microsoft PowerApps, the mobile application platform service.

What are Dynamics 365 Application subscriptions?

Application subscriptions are named user subscriptions that license a user for only one individual application. For example, such a user might be a sales person who is licensed only for the Sales application. This is largely how business apps have traditionally been licensed. Application subscriptions also include use rights to PowerApps for mobile app creation and use against Dynamics 365 data.

What is the Dynamics 365 for Team Members subscription?

The Dynamics 365 for Team Members subscription is a named user subscription that includes rights to execute basic processes across Dynamics 365 apps (where applicable), share knowledge, and provide embedded business intelligence. One Team Members subscription enables a light user to read from any of the Dynamics 365 applications. As a result, as more Dynamics 365 applications are adopted across an organization, any user previously licensed with a Team Members subscription would be licensed already to access those additional applications.


Dynamics and ISV License Management

As your Partner of Record, or Digital Partner of Record, Avantiico is committed to providing you with tailored guidance to fit your organization’s individual need and a roadmap that keeps your team in the know and on track.


We offer full license management of Dynamics as well as any ISV’s your team currently utilizes. Our license management enables you the peace of mind to always know when a payment is coming up as well as avoid time tracking down multiple vendors.


Whether you’d like to learn more or are ready to get started our Licensing Services Team is standing by to assist:

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